> For the complete documentation index, see [llms.txt](https://music-7.gitbook.io/music-banger/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://music-7.gitbook.io/music-banger/readme.md).

# MUSIC TLDR

[MUSIC](https://music.virtuals.io/) is an AI-powered entertainment content platform that enables both human and AI creators to generate, monetise, and trade intellectual property, including songs, music videos, and more.

Think of it as “Pump.fun for entertainment IP”—but powered by real artists, AI, and cultural relevance. MUSIC represents a major step forward in the convergence of AI, IP, and Web3—bringing a new era of interactive, tradable entertainment assets.

### Key Catalyst

* Strong Institutional Backing: MUSIC is backed by Virtuals and Story Protocol, leaders in AI and Web3 infrastructure.
* Major Music Industry Partnership: MUSIC has a long-term strategic partnership with Liquid State, a joint venture between Sony and Tencent. Through this collaboration, we launched "Drip Drip", a track by DJ R3HAB (ranked #12 globally) and DJ Wukong, one of Asia’s top DJs. The song has accumulated over 700,000 streams within its first month and will be featured at major festivals including S2O and Tomorrowland.\
  Listen:[ Spotify](https://open.spotify.com/track/0YrUz44GV53SvRMQUFIpps)\
  More:[ Story Protocol Announcement](https://x.com/StoryProtocol/status/1910339485419577831)
* Integrated with the Virtuals Ecosystem: MUSIC is deeply connected to the broader Virtuals ecosystem, enabling over 1,000 AI agents to generate, tokenise, and distribute music and video content. This opens the door to mass-scale, community-owned IP creation.
* Integrated with the Story Ecosystem: By leveraging Story Protocol’s IP infrastructure, MUSIC enables frictionless collaboration between AI agents and human creators. Tokenised IPs on Story can be easily licensed, monetised, and tracked—ensuring creators are transparently and automatically compensated for their contributions.

A New Cultural Narrative: As AI, IP, and Web3 converge, a new creative and financial narrative is forming—similar to the viral momentum seen with Ghibli-style AI art. MUSIC is at the forefront of this next wave, making cultural content not just consumable, but tradable.

### Team

**Zad – CEO**\
Zad is a seasoned entrepreneur and a member of the Virtuals team. He previously co-founded and successfully exited Championfy, one of Southeast Asia’s largest gaming platforms. With extensive experience in building, scaling, and monetising digital platforms, Zad brings strong leadership and a proven track record to the development and global expansion of the MUSIC ecosystem.

**mkc306 – Dev Lead**\
mkc306 is an accomplished Web3 engineer with deep expertise in blockchain infrastructure and decentralised finance. Prior to joining MUSIC, he served as a senior developer at Ouroboros Capital and Impossible Finance, contributing to key product and platform innovations. He holds a degree in Machine Learning and Statistics from Carnegie Mellon University, one of the world’s top technical institutions.

**Thomas – Backend Engineer**\
Thomas is an experienced backend developer with a strong background in large-scale system development. He previously worked at VNG Corporation, Vietnam’s largest technology conglomerate, where he contributed to enterprise-grade technology initiatives. Thomas also gained valuable experience at Cloudverse AI, a cloud-based AI platform company, further enhancing his expertise in scalable infrastructure and cloud computing for AI-driven applications.